Friday, May 18, 2012
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Can I Sell My Home Myself?
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Can I Sell My Home Myself?
Of course you
can
sell your home yourself!
The question is
should
you sell your home yourself.
Studies show that 38% of people who sell their home themselves do it to save a commission. I can understand that, it sounds reasonable and seems easy enough. 6% or so, seems like a lot of money. The majority of the others do so because they already know the buyer.
Studies also show that homes sold by the owner sell for 15.4% less than homes sold with the assistance of a Realtor. What happened to the 6% savings?
Why has it has become a
loss of 9.4%
(15.4%-6%=9.4%).
There are several reasons.
1. Usually people looking at FSBO (For Sale By Owner) homes
expect
to pay less. They are shopping there because
they
want to save the 6%. After all, it's the same home, with more work, more risk, less service and more difficult to negotiate. Why should they pay the same price.
2. Owners don't have access to the right marketing tools. They can't use MLS, Realtor.com or most other websites. See how the FSBO websites compare to the Realtor websites below. Also check out the "Why List With Us " page under the Sellers tab.
3. It may be the first or second time an owner ever sold a home. They just don't have the time, experience or the know how.
FSBO transactions have steadily declined over the last 12 years from 18% of sales to just 9%. Half of those already knew the buyer.
The majority of FSBO homes are eventually listed with a Realtor. If fact of all homes sold, 5% were previously FSBO homes that didn't sell.
If you are interested in selling you home yourself, in spite of the facts, I hope you beat the odds and can do it. If it doesn't work, I also hope you will call me. I would love to represent you in the sale of your home.
Before you do though, give yourself an advantage, watch our video.
Professional Services for Sellers
The process begins with evaluating your property to make sure it is in the best condition to secure the highest return. Your property must align with the competition and be promoted to the appropriate buyers.
Elements of the Selling Process
We will explain:
State agency disclosure
State property condition disclosure
Fair Housing requirements
Federal lead base paint disclosure
Mold issues
Deed and title
Listing agreement
Purchase agreement
Mortgage pay off
Title insurance
Inspections
Appraisals
Home warranties
Closing procedures
Occupancy issues
Negotiate Offers
We will:
Work to obtain the most favorable
price and terms
Work to obtain sale of greatest
convenience
Screen buyers’ qualifications
Present offers
Review offers
Discuss options
Prepare and deliver counter offers
Manage Sale
We will:
Refer you to a title and insurance
professional
Follow-up on financing and appraisal
Coordinate inspections
Manage contingency removal
Coordinate the title search
Coordinate home owners insurance
Arrange an owners title policy
Schedule closing, review settlement
documents and attend closing
Provide you with post closing follow-up
Marketing Your Home
We will:
Evaluate home for marketability
Provide market research
Provide a dynamic marketing plan
Refer you to a relocation expert if moving from the area
Perform follow-up and prospecting activities to maximize sales
Establish good coop relations
Provide showing feedback
Provide market activity and market trend updates
Evaluate competitive position, recommend solutions to objections
Develop a competitive pricing strategy
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